BBA (Bachelor in Business Administration)

Course Description

Salient Features of BBA (Coop) at ARGUCOM -

a) Trimester system of curriculum involving academic rigour and wide course coverage.

b) Foundation Courses spread over two trimesters would be the beginning of the BBA
(Coop.) including five fundamental courses from each School. The purpose is to familiarise the students with each School and to refresh the knowledge of basic subjects.

c) Inclusion of courses like Project Management, Entrepreneurship Development, Term Project and Change Management contribute towards the mission of the University in bringing about the transition in the mindset of students towards becoming entrepreneurs.

d) Courses from each school complement each other; the juxtaposition of courses from five schools provides comprehensive knowledge in the holistic pursuit of developing entrepreneurs.

e) Courses have been organised in order of increasing difficulty in each trimester. Coherency of the courses has been taken care of. Courses on basics of marketing precede courses on advertising, sales and retailing, etc. The same is applicable for courses of other schools as well.

f) The in-course projects would include real data and would be evaluated by relevant officials so that the students have a proposal ready for presention for financing as they complete the Programme.

g) The Programme is designed to provide exposure through academic coverage of contents in the curriculum.

h) Undergraduate students in second year are required to go for Students Internship Programme (SIP) for a period of atleast 2 (two) weeks to cooperative or corporate anywhere in the country. SIP is expected to give wide exposure to students. Students are exposed to hands on training in Corporate/Cooperatives apart from exposure visits to organisations. At the end of SIP, each student individually will have to prepare a report for assessment.

i) Pedagogy is a plethora of diverse activities like Management Games, Case Studies, to initiate motivation of the students towards the Programme.

j) The University seeks to create professional entrepreneurs who can be job creators in the society by setting up cooperative enterprises. It is also the aim of the University to create professional managers who would be qualified to work in various corporate or cooperatives across the country.

Course Curriculum for BBA (Coop)


Trimester I

Trimester II

Trimester III

1st year
(1st July, 2015 to 30th June, 2016)

1.Introduction to Business
2.Introduction to Communication
3.Fundamentals of Computer and its Applications
4. Business Arithmetic & Statistics I
5. Basics of Ecology & Environment

6.Population and Community Ecology
7.Introduction to Management
8. Cooperative Development Framework & Perspectives
9.Business Arithmetic & Statistics II
10. Organizational Behaviour

11. Human Resource Management
12.Business Arithmetic & Statistics III
13. Marketing
14. Fundamentals of Business Economics
15. Disaster Management


Trimester IV

Trimester V

Trimester VI

2nd  year
(1st July, 2016 to 30th June, 2017)

16 Business Research Methods
17.Managerial & Production Economics
18.Accounting- I
19.Introduction to Law and Constitution of India

21. Data Base Management System

23.Entrepreneurship Development
24.Financial Management-A
25.E- Business & MIS
26.Introduction to Advertising-I
27. Indian Contract Act


Trimester VII

Trimester VIII

Trimester IX

3rd  year
(1st July, 2017 to 30th June, 2018)

28.Sales & Distribution
29.Company Law
30. Production and Operation Management
31.Consumer Behaviour and Laws


32.RuralManagement/Cooperative Business Operation & Management
33.Introduction to Advertising-II
34. Business Environment
35. Industrial Relations & Labour Law

37.Public Relations
38. Indian Financial System
39. Web Designing (Project)
40. Personality Development

N.B. Papers may be interchanged between different trimesters depending upon the exigencies of the situation

Fee Structure for Courses:

Sl. No.





BBA 2016-19

9 Trimester

Rs. 17,000/- per Trimester *

*Does not include cost of Internships, Skill Development Programme, industrial visits etc.


  • Hostel fee amounts to Rs. 5000 per month (subject to change).
  • Delay in payment of Course Fee and Hostel Fee after the scheduled dates may incur penalty as may be decided by Academic Council.
  • All payments will be by DD in Favour of Assam Rajiv Gandhi University of Cooperative Management, Sivasagar payable at State Bank of India, Sivasagar, Assam.
  • Instalment payment is permissible only with permission from University.
  • For any conveyance arranged for the students, charges on pro rota basis will have to be paid by the students.